:root{--ink:#0c0b0d;--paper:#e9e7e2;--pink:#ed2b69;--muted:#aaa6a8;--line:rgba(233,231,226,.2);--mono:'DM Mono',monospace;--sans:'Manrope',sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;overflow-x:hidden;background:var(--ink);color:var(--paper);font-family:var(--sans)}a{color:inherit;text-decoration:none}img,video{display:block;max-width:100%}button{font:inherit}.case-header{position:fixed;z-index:100;top:0;left:0;width:100%;height:76px;padding:0 3.5vw;display:flex;align-items:center;gap:2rem;border-bottom:1px solid rgba(233,231,226,.12);background:rgba(12,11,13,.76);backdrop-filter:blur(14px)}.case-brand{display:flex;align-items:center;gap:.25rem;font-weight:700;letter-spacing:.08em}.case-brand img{width:27px;height:43px;object-fit:contain}.back-link{margin-left:auto;border-bottom:1px solid var(--paper);padding-bottom:.22rem;font:500 .62rem var(--mono);text-transform:uppercase}.case-language{display:flex;gap:.25rem;border:0;background:none;color:var(--muted);font:500 .58rem var(--mono);cursor:pointer}.case-language i{font-style:normal;opacity:.35}.case-language .active{color:var(--pink)}
.case-hero{position:relative;min-height:100vh;padding:130px 6vw 7vw;display:grid;grid-template-columns:1.05fr .95fr;align-items:center;overflow:hidden;background:radial-gradient(circle at 75% 40%,rgba(237,43,105,.18),transparent 28%),#0c0b0d}.case-hero:before{content:"";position:absolute;inset:0;opacity:.06;background-image:linear-gradient(rgba(255,255,255,.3) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.3) 1px,transparent 1px);background-size:44px 44px}.case-hero-copy,.case-hero-art{position:relative;z-index:2}.case-eyebrow,.mini-label{color:var(--pink);font:500 .62rem var(--mono);letter-spacing:.12em;text-transform:uppercase}.case-hero h1,.chapter-copy h2,.story-copy h2,.visual-heading h2,.section-title h2,.final-copy h2,.engine-heading h2,.case-outcome h2{margin:.8rem 0 2rem;font-weight:600;letter-spacing:-.065em;line-height:.9}.case-hero h1{font-size:clamp(4.5rem,8vw,9rem)}em{color:var(--pink);font-style:normal}.case-intro{max-width:660px;color:#c2bec0;font-size:clamp(1rem,1.35vw,1.25rem);line-height:1.7}.case-scope{display:flex;flex-wrap:wrap;gap:.5rem;margin-top:2.2rem}.case-scope span{padding:.55rem .7rem;border:1px solid var(--line);font:500 .52rem var(--mono)}.case-hero-art{height:min(78vh,820px);align-self:end}.case-hero-art img{width:100%;height:100%;object-fit:contain;object-position:center bottom;filter:drop-shadow(0 35px 65px rgba(0,0,0,.6))}.case-hero-art span{position:absolute;right:0;bottom:0;color:var(--muted);font:400 .5rem var(--mono);letter-spacing:.08em}.case-scroll{position:absolute;z-index:3;bottom:2rem;left:6vw;color:var(--muted);font:500 .56rem var(--mono);text-transform:uppercase}
.case-overview{padding:11vw 7vw;background:var(--paper);color:var(--ink);display:grid;grid-template-columns:.42fr 1.15fr;gap:5vw}.chapter-index{display:flex;align-items:flex-start;gap:1rem;color:var(--pink);font:500 .62rem var(--mono);text-transform:uppercase}.chapter-index p{margin:0}.chapter-index.light{color:var(--pink)}.chapter-copy h2,.visual-heading h2{font-size:clamp(3.2rem,6vw,7rem)}.chapter-copy>p:last-child,.visual-heading>p:last-child,.final-copy>p:last-child,.engine-heading>p:last-child{max-width:680px;color:#5f5b5d;font-size:1.05rem;line-height:1.75}.insight-grid{grid-column:2;display:grid;grid-template-columns:1fr 1fr;border-top:1px solid rgba(12,11,13,.22)}.insight-grid article{padding:2rem;border-bottom:1px solid rgba(12,11,13,.22)}.insight-grid article:nth-child(odd){border-right:1px solid rgba(12,11,13,.22)}.insight-grid small{display:block;margin-bottom:.7rem;color:var(--pink);font:500 .52rem var(--mono);letter-spacing:.1em}.insight-grid strong{display:block;font-size:1.15rem}.insight-grid p{margin:.6rem 0 0;color:#676265;line-height:1.55}
.story-chapter{min-height:100vh;display:grid;grid-template-columns:.85fr 1.15fr;background:#151316}.story-portrait{position:relative;overflow:hidden;background:radial-gradient(circle at 50% 45%,rgba(237,43,105,.25),transparent 40%)}.story-portrait img{position:absolute;bottom:-7%;left:-7%;width:114%;height:105%;object-fit:contain;object-position:center bottom;opacity:.65;filter:saturate(.65)}.story-copy{padding:10vw 7vw}.story-copy h2{font-size:clamp(3.2rem,5.6vw,6.5rem)}.story-copy>p:not(.mini-label){max-width:680px;color:#b9b5b7;line-height:1.75}.arc-list{margin:3rem 0 0;padding:0;list-style:none}.arc-list li{display:grid;grid-template-columns:35px 130px 1fr;gap:1rem;padding:1.15rem 0;border-top:1px solid var(--line)}.arc-list li:last-child{border-bottom:1px solid var(--line)}.arc-list span{color:var(--pink);font:500 .52rem var(--mono)}.arc-list b{text-transform:uppercase;font-size:.75rem}.arc-list p{margin:0;color:var(--muted);font-size:.82rem;line-height:1.45}
.visual-chapter{padding:11vw 7vw;background:var(--paper);color:var(--ink)}.visual-heading{display:grid;grid-template-columns:.45fr 1.15fr;gap:5vw;margin-bottom:5vw}.visual-heading .chapter-index{grid-row:1/4}.full-art,.process-gallery button,.color-grid button,.final-art{position:relative;width:100%;padding:0;overflow:hidden;border:0;background:#111;cursor:zoom-in}.full-art img{width:100%;aspect-ratio:16/8;object-fit:cover}.full-art span,.process-gallery button span,.color-grid button span{position:absolute;left:1rem;bottom:1rem;padding:.55rem .7rem;background:rgba(12,11,13,.84);color:var(--paper);font:500 .5rem var(--mono);letter-spacing:.08em}
.exploration-chapter,.iteration-chapter{padding:10vw 5vw}.exploration-chapter{background:#0c0b0d}.iteration-chapter{background:#171518}.section-title{display:flex;align-items:flex-start;gap:4vw;margin:0 2vw 5vw}.section-title>span{color:var(--pink);font-size:clamp(5rem,12vw,13rem);font-weight:600;line-height:.7;letter-spacing:-.08em}.section-title h2{font-size:clamp(3rem,5vw,6rem)}.section-title.compact>span{font:500 clamp(2rem,6vw,6rem) var(--mono)}.process-gallery{display:grid;gap:1rem}.four-up{grid-template-columns:1fr 1fr}.process-gallery button img{width:100%;aspect-ratio:3/2;object-fit:cover;transition:transform .6s ease}.process-gallery button:hover img,.color-grid button:hover img,.full-art:hover img,.final-art:hover img{transform:scale(1.015)}.concept-grid{grid-template-columns:1fr 1fr}.color-grid{display:grid;grid-template-columns:1fr 1fr;gap:1rem;margin-top:1rem}.color-grid img{width:100%;aspect-ratio:3/2;object-fit:cover}
.final-direction{padding:11vw 7vw;display:grid;grid-template-columns:.72fr 1.28fr;gap:7vw;align-items:center;background:var(--paper);color:var(--ink)}.final-copy h2{font-size:clamp(3rem,5.5vw,6.3rem)}.final-art img{width:100%;height:min(76vh,850px);object-fit:cover}.engine-chapter{padding:10vw 6vw;background:#0a090b}.engine-heading{display:grid;grid-template-columns:.45fr 1.2fr;gap:5vw;margin-bottom:4vw}.engine-heading .chapter-index{grid-row:1/4}.engine-heading h2{font-size:clamp(3.2rem,6vw,7rem)}.engine-heading>p:last-child{color:#aaa6a8}.engine-film{position:relative;overflow:hidden;background:#050506}.engine-film video{width:100%;height:min(82vh,900px);object-fit:cover}.engine-film>div{position:absolute;right:1.5rem;bottom:1.5rem;display:flex;gap:.5rem}.engine-film span{padding:.55rem .7rem;border:1px solid rgba(255,255,255,.45);background:rgba(12,11,13,.66);font:500 .5rem var(--mono)}
.case-outcome{min-height:85vh;padding:10vw 7vw;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;background:var(--pink)}.case-outcome .mini-label,.case-outcome em{color:var(--ink)}.case-outcome h2{font-size:clamp(3.5rem,7.5vw,8.5rem)}.outcome-actions{display:flex;gap:1rem;flex-wrap:wrap;justify-content:center}.outcome-actions a{padding:1rem 1.2rem;background:var(--paper);color:var(--ink);font:500 .62rem var(--mono);text-transform:uppercase}.outcome-actions a:last-child{background:var(--ink);color:var(--paper)}.case-footer{padding:4vw 5vw;display:flex;align-items:center;justify-content:space-between}.case-footer p{max-width:430px;margin:0;color:var(--muted);font-size:.8rem;text-align:right}
.image-lightbox{position:fixed;z-index:1000;inset:0;display:none;place-items:center;padding:5vw;background:rgba(5,4,6,.96)}.image-lightbox.open{display:grid}.image-lightbox img{max-width:100%;max-height:88vh;object-fit:contain}.image-lightbox button{position:absolute;top:1rem;right:1.5rem;border:0;background:none;color:white;font-size:2rem;cursor:pointer}
@media(max-width:800px){.case-header{height:68px;padding:0 5vw}.case-brand{font-size:.86rem}.case-brand img{width:23px;height:37px}.back-link{font-size:.5rem}.case-hero{padding:105px 6vw 16vw;grid-template-columns:1fr;align-content:start}.case-hero h1{font-size:clamp(3.6rem,17vw,5.2rem)}.case-hero-art{height:52vh;margin-top:1rem}.case-scroll{display:none}.case-overview,.story-chapter,.final-direction{grid-template-columns:1fr}.case-overview{padding:24vw 7vw}.chapter-copy h2,.visual-heading h2,.story-copy h2,.final-copy h2,.engine-heading h2{font-size:clamp(2.65rem,12vw,4rem)}.chapter-copy{margin-top:2rem}.insight-grid{grid-column:auto;grid-template-columns:1fr}.insight-grid article:nth-child(odd){border-right:0}.story-portrait{height:60vh}.story-copy{padding:20vw 7vw}.arc-list li{grid-template-columns:28px 95px 1fr;gap:.55rem}.visual-chapter{padding:22vw 5vw}.visual-heading,.engine-heading{grid-template-columns:1fr}.visual-heading .chapter-index,.engine-heading .chapter-index{grid-row:auto}.full-art img{aspect-ratio:4/3}.exploration-chapter,.iteration-chapter{padding:20vw 5vw}.section-title{display:block;margin-bottom:10vw}.section-title>span{display:block;margin-bottom:2rem}.four-up,.concept-grid,.color-grid{grid-template-columns:1fr}.final-direction{padding:22vw 7vw}.final-art{order:-1}.final-art img{height:auto;aspect-ratio:4/3}.engine-chapter{padding:20vw 5vw}.engine-film video{height:62vh}.engine-film>div{right:.8rem;bottom:.8rem;left:.8rem;flex-wrap:wrap}.case-outcome{padding:24vw 5vw}.case-outcome h2{font-size:clamp(3rem,13vw,4.6rem)}.outcome-actions{width:100%;flex-direction:column}.case-footer{padding:12vw 5vw;align-items:flex-start;gap:2rem}.case-footer p{text-align:left}.image-lightbox{padding:2vw}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
.fullscreen-toggle{display:flex;align-items:center;gap:.4rem;padding:.4rem;border:0;background:none;color:var(--muted);font:500 .52rem var(--mono);letter-spacing:.06em;text-transform:uppercase;cursor:pointer}.fullscreen-toggle svg{width:15px;height:15px;fill:none;stroke:currentColor;stroke-width:1.6}.fullscreen-toggle:hover,.fullscreen-toggle.is-active{color:var(--pink)}@media(max-width:900px){.case-header .fullscreen-toggle span{display:none}}@media(max-width:800px),(hover:none){.fullscreen-toggle{display:none}}

/* Side rail keeps the case study edge-to-edge and removes the top bar. */
.case-header{top:0;right:auto;bottom:0;left:0;width:72px;height:100dvh;padding:18px 0;flex-direction:column;gap:12px;border-right:1px solid rgba(233,231,226,.12);border-bottom:0;background:rgba(12,11,13,.86)}
.case-header .case-brand{width:100%;min-height:58px;justify-content:center}
.case-header .case-brand img{width:34px;height:54px}
.case-header .case-brand span{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0)}
.case-header .back-link{position:relative;width:44px;height:44px;margin:4px auto 0;padding:0;overflow:hidden;border:1px solid rgba(233,231,226,.18);color:transparent;font-size:0}
.case-header .back-link:before{content:"←";position:absolute;inset:0;display:grid;place-items:center;color:var(--paper);font:400 18px var(--mono)}
.case-header .back-link:hover{border-color:var(--pink)}.case-header .back-link:hover:before{color:var(--pink)}
.case-header .fullscreen-toggle{width:44px;height:44px;margin:auto auto 0;padding:0;justify-content:center}.case-header .fullscreen-toggle span{display:none}
.case-header .case-language{margin:0 auto;padding:.45rem 0;flex-direction:column;align-items:center}.case-header .case-language i{display:none}
.case-hero{padding-top:6vw;padding-left:max(7vw,96px)}
@media(max-width:800px){.case-header{width:56px;height:100dvh;padding:10px 0}.case-header .case-brand{min-height:48px}.case-header .case-brand img{width:27px;height:44px}.case-header .back-link{width:40px;height:40px}.case-header .case-language{margin:auto auto 0}.case-hero{padding-top:8vw;padding-left:max(18vw,72px)}}

/* Floating case controls without a permanent vertical rail. */
.case-header{inset:0 auto auto 0;width:100%;height:0;min-height:0;padding:0;display:block;border:0;background:transparent;backdrop-filter:none;pointer-events:none}
.case-header .case-brand{position:fixed;top:22px;left:3.5vw;width:auto;min-height:0;justify-content:flex-start;pointer-events:auto}
.case-header .case-brand img{width:30px;height:48px}.case-header .case-brand span{position:static;width:auto;height:auto;overflow:visible;clip:auto}
.case-header .back-link{position:fixed;top:92px;left:3.5vw;margin:0;pointer-events:auto}
.case-header .fullscreen-toggle{position:fixed;left:3.5vw;bottom:68px;margin:0;pointer-events:auto}
.case-header .case-language{position:fixed;top:142px;left:calc(3.5vw + 8px);bottom:auto;margin:0;pointer-events:auto}
.case-hero{padding:6vw}
@media(max-width:800px){.case-header{width:100%;height:0;padding:0}.case-header .case-brand{top:12px;left:18px}.case-header .case-brand img{width:25px;height:40px}.case-header .case-brand span{font-size:.86rem}.case-header .back-link{top:64px;left:18px}.case-header .case-language{top:112px;left:24px;bottom:auto}.case-hero{padding:92px 5vw 16vw}}

/* Keep the case controls in the same floating horizontal row. */
.case-header .back-link{top:24px;left:clamp(235px,20vw,310px)}
.case-header .fullscreen-toggle{top:22px;right:94px;bottom:auto;left:auto;width:44px;height:44px}
.case-header .case-language{top:22px;right:24px;bottom:auto;left:auto;height:44px;padding:0;align-items:center;flex-direction:row}.case-header .case-language i{display:inline}
@media(max-width:800px){.case-header .back-link{top:12px;right:18px;left:auto}.case-header .case-language{top:58px;right:18px;left:auto;height:40px;flex-direction:row}.case-header .case-language i{display:inline}}

/* Floating header controls adapt to the section beneath them. */
.case-header .case-brand,.case-header .case-brand img,.case-header .back-link,.case-header .back-link:before,.case-header .fullscreen-toggle,.case-header .case-language{transition:color .18s ease,filter .18s ease,border-color .18s ease}
.case-header .case-brand.surface-on-light span{color:var(--ink)}
.case-header .case-brand.surface-on-pink img{filter:brightness(0)}
.case-header .back-link.surface-on-light,.case-header .back-link.surface-on-pink{border-color:rgba(12,11,13,.35)}
.case-header .back-link.surface-on-light:before,.case-header .back-link.surface-on-pink:before{color:var(--ink)}
.case-header .fullscreen-toggle.surface-on-light,.case-header .fullscreen-toggle.surface-on-pink,.case-header .case-language.surface-on-light,.case-header .case-language.surface-on-pink{color:var(--ink)}
.case-header .fullscreen-toggle.surface-on-light:hover,.case-header .case-language.surface-on-light:hover{color:var(--pink)}
.case-header .fullscreen-toggle.surface-on-pink:hover,.case-header .case-language.surface-on-pink:hover{color:var(--paper)}
.case-header .case-language.surface-on-light .active{color:var(--pink)}
.case-header .case-language.surface-on-pink .active{color:var(--ink)}
@media(hover:hover) and (pointer:fine){.case-header .case-brand:hover img,.case-footer .case-brand:hover img{animation:case-brand-dagger-spin .38s cubic-bezier(.16,.9,.25,1) both;transform-origin:50% 50%}}@keyframes case-brand-dagger-spin{0%{transform:rotate(0) scale(1)}48%{transform:rotate(145deg) scale(1.18)}100%{transform:rotate(360deg) scale(1)}}@media(prefers-reduced-motion:reduce){.case-header .case-brand:hover img,.case-footer .case-brand:hover img{animation:none}}